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IMPACT OF RADIO IN MOBILISING WOMEN FOR RURAL DEVELOPMENT IN NIGERIA

Project Topic: Impact of Radio in Mobilising Women for Rural Development in Nigeria –Case of Afikpo South LGA, Ebonyi State


CHAPTER ONE

                                                            INTRODUCTION

1.1      Background to the study

The impact of radio in mobilising women for rural development is not a hidden fact and can be defined from the scope of rural development and women mobilisation activities. The primary purpose of information transfer in the context of rural development and women mobilisation are to bring about a change in the quality of the life of rural people.

The utility of radio as a medium of information transfer for assisting development and women mobilisation in particular rural development has been established worldwide. Radio can be used to assist the activities of rural development workers…….

The following are some of the impacts of radio in mobilising women for Rural Development:

  1. Surveillance: Radio yield itself ready as an effective tool for documenting events happening within and outside the society.

Surveillance, therefore involves collection and dissemination of information in the society. The impact of radio helps to develop and mobilise the rural women on an important fact in the country and by so doing performing duty or role as a watchdog of the community.

  1. Correction: The impact of radio here indicates that, radio programs are disseminated in a simple language that enables folks to react to the news and event actively. Therefore, radio contents that are designed to reach to the villagers in any locality or areas like Afikpo South LGA must be broadcast in the very language that the people understand or comprehend. That is to say, the language must be in the local dialect the people understand clearly.
  2. Transmission of social heritage: Radio helps in the transmission of social values from one generation to another and from members of one group to new comers within the group. The role of radio here implies that radio helps to teach necessary skills needed for the overall development of a nation.
  3. Entertainment: The impact of radio is also said to mean provision of entertainment for its listeners. Its entertainment value helps people to escape from the ordinary and by extension cope with the vagaries of life.
  4. Mobilisation: The impact of radio in women mobilisation and rural development helps to prepare them for active participation in playing roles that will help contribute toward nation building as a whole.
  5. Publicity: The impact of radio also helps to publicize national objectives and development plans of the country at the grassroots.
  6. Promotes spirit of oneness: Helps to foster the spirit of one nation and national consciousness at grassroots.
  7. Promotes political development: Promotion of democracy through the adoption of two-way communication flow from the center to the periphery and from the periphery to the center.
  8. promotes national integration: By building a network of integration at the local level, helps the rural people to be quite integrated on the events happening in the nearby states or communities.

In a setting of mostly illiterates, poor and rural communities of most third world countries, radio broad casting is the most effective medium of mass communication as it transcends geographically, linguistics and other traditional barriers and because of its low cost, (Nwanze, 2003). He concludes that radio is portable, available, has instantaneous effects, massive outreach, sensitive to the peculiar social cultural character of its audience simple to operate and above all can be operated without the epileptic power supply sustains in the country. Radio is an instrument in mobilising women for rural development because of its mass outreach, functions as a means of communication to a large diversified and heterogeneous in nature.

In Nigeria, the first indigenous independence broadcasting station in the country was the Western Nigeria broadcasting cooperation (WNBC), established in 1959 by the late Obafemi Awolowo. The Eastern Nigeria Broadcasting services (ENBS) and the broadcasting company of Northern Nigeria came up in 1962 as children of necessity for effective news dissemination. Radio can reach every person who cannot read or who are cut off from other systems; those at sea, in the air or in the space.

Radio, due to its impact is indeed the social watchdog and serves as the eyes and ears of both rural and urban dwellers. Radio is said to be a vehicle of effective communication between human beings.

Over the years, behavioral scientists have discovered that the process of behavioral change is complex no matter the amount of persuasion from the media to its audience. The influence of radio on human behavior has been the subject of most research over the last 50 years. The first studies suggested that mass media had little effect since people were more influenced by personal contacts and selective perception, (Lippman, 1990).

More so, not all people who are exposed to a message will understand it. Similarly, not all who agree with it will change their behavior. Indeed, often only a small percentage of primary audience that is exposed to a message will go on to change their behavior.

Above all, that an average woman in Afikpo South LGA has access to radio and is exposed to radio broadcasts. This calls for study and this is why the researcher wants to study the impact of radio in mobilizing women for rural development in Afikpo South LGA.

1.2      Statement of the problems

There have been public complaints that most rural women are not aware or informed on most happenings in the society which contribute in perpetuating their ignorance.

Radio houses have been accused of not intimating the rural women with the happenings in the society through well articulated programs with the use of local language the people understand.

Most women in Afikpo South LGA know little or none of the happenings in the country let alone the world. This is because they rarely listen to radio and some vital information eludes them.

This is the reason the researcher decided to follow it up in seeing that the women are informed on the need for them to listen to radio programs.

There is an argument that radio plays vital impacts of radio in mobilising women for rural development and influenced their behaviour. This is same among women in Afikpo South LGA.  It is against this backdrop that this study aims to examine the role of radio in mobilising women for rural development in Afikpo South LGA, Ebonyi State.

1.3      Aim and Objectives of the study

The major aim of this study is to estimate the impact of radio in mobilising women for rural development

—This article is incomplete———–This article is incomplete———— It was extracted from a well articulated quality Project, Research Work/Material

Topic: Impact of Radio in Mobilising Women for Rural Development in Nigeria –Case of Afikpo South LGA, Ebonyi State

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