Category Archives: Marketing

Effect of Integrated Marketing Communications (IMC) on the Company’s Sales Perfomance

The Effect of Integrated Marketing Communications (IMC) on the Company’s Sales Perfomance. A Study of Nigerian Breweries Plc 9th Mile Enugu State             Abstract This research is on “The effects of Integrated Marketing Communication (IMC) to the companys sales perfomance. Integrated marketing communication plays a vital role by providing the company different types of promotional tool put […]

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EVALUATION OF INTERNAL CONTROL SYSTEM IN SELECTED PUBLIC SECTOR ENTERPRISES IN NIGERIA

Project Topic: A Critical Evaluation of Internal Control System in Selected Public Sector Enterprises in Nigeria CHAPTER ONE Background of the study 1.1   Introduction Every organization whether private or public is established for the purpose of making profit or at least, cover cost or breakeven. Because it was established to last for an unseen future […]

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DETERMINANTS OF CONSUMERS CHOICE AND PURCHASERS’ DECISION BETWEEN LOCAL AND FOREIGN FOOTWEARS

Project Topic: Determinants of Consumers Choice and Purchasers’ Decision between Local and Foreign Footwears All businesses aim at the consumers. The consumers’ attitude and belief towards the product determines its success or failure. It is widely known that most Nigerians prefer foreign made products. This upsurge in the purchasing of foreign products by the consumers […]

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RELEVANCE OF FORENSIC ACCOUNTING IN THE FACE OF INCREASING FRAUDULENT PRACTICES IN NIGERIA

Project Topic: A Critical Analysis of the Relevance of Forensic Accounting in the Face of Increasing Fraudulent Practices in Nigeria  ABSTRACT  An outgrowth of the increasing frauds and financial malpractices in corporate organizations is the emergence in the recent times of forensic accounting. This project explains the fundamentals of Forensic Accounting and Fraud Investigations in […]

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EFFECTS OF DISTRIBUTION ON CONSUMER DEMAND OF PALM PRODUCE

Project Topic: Effects of Distribution on Consumer Demand of Palm Produce in Nsukka Area of Enugu State CHAPTER ONE INTRODUCTION  Background of the Study The Internet has globalized almost the entire human activities, creating new and innovative ways for people to shape and share their identity, and express themselves (Neogy, 2008:70). The impact of globalization […]

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PENSION SCHEME MANAGEMENT IN THE NIGERIAN PUBLIC SECTOR

Project Topic: Pension Scheme Management in the Nigerian Public Sector CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Prior to the emergence of the present pension regime, pension scheme management was largely in a state of flux. Most schemes were either underfunded or unfunded. There was weak and inefficient pension management in both the private […]

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EMPLOYEE PARTICIPATION IN DECISION MAKING AND ITS IMPACT ON PRODUCTIVITY

Project Topic: Employee Participation in Decision Making and its Impact on Productivity: An Appraisal of Government Printing Press and Two other Private Publishing Firms in Enugu CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Over the years, the practice of organizational management demanded that employer/management would expect that workers will do the work that is set […]

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PUBLIC CAPITAL EXPENDITURE AND GROSS DOMESTIC PRODUCT (GDP) OF NIGERIA

Project Topic: The Relationship between Public Capital Expenditure and Gross Domestic Product (GDP) of Nigeria ABSTRACT This project aims at finding the relationship between public capital expenditure and GDP of Nigeria. In the process two objectives were examined. The first is the relationship between public capital expenditure estimates and GDP of Nigeria, while the second […]

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IMPACT OF GLOBALIZATION ON DEVELOPMENT TRENDS

Project Topic: An Empirical Analysis of the Impact of Globalization on selected Development Trends in Enugu State CHAPTER ONE:  INTRODUCTION 1.1       BACKGROUND Globalization has become the defining process of the present age (Khor, 2003:1).  Globalization is a polarized concept t and paradigm, meaning different things to different people depending on their worldview, orientation and perspectives. […]

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CORPORATE PLANNING: PROBLEMS AND BENEFITS -A STUDY OF DANGOTE GROUP OF COMPANY

Project Topic: Corporate Planning: Problems and Benefits -A Study of Dangote Group of Company CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY The development of corporate planning in business is a post World War II Phenomenon. Before the period of the World War II, almost all business enterprises were carrying on their business affairs without […]

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