Category Archives: Department of Business Administration

Impact of Conflict on Organizational Performance

Impact of Conflict on Organizational Performance (A Study of Nigeria Bottling Company (NBC) Ninth Mile, Enugu State ABSTRACT This study examines effect of conflict on organizational performance of beverage companies in Nigeria using Nigeria bottling company as a case study. A sample size of (125) one hundred and twenty-five out of the numerous employees of […]

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Sales Promotional Impact on Consumer Purchase Preferences

Sales Promotional Impact on Consumer Purchase Preferences: Case of Close-Up Toothpaste of Unilever, Enugu Consumers ABSTRACT This research project “Sales Promotional Impact on Consumer Purchase Preferences: Case of Close-Up Toothpaste of Unilever, Enugu Consumers” studied the relationship between sales promotion and consumer preference. The objective of the study were to generally explore the reasons why […]

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Influence of Sales Promotion in Stimulating Performance

Influence of Sales Promotion in Stimulating Performance in the Consumer Goods Market (A Study of Unilever Nigeria Plc Lagos) ABSTRACT In this study, a critical research has been done on Influence of Sales Promotion Stimulating Performance in Consumer Goods Market, A Study of Unilever Nigeria Plc. In chapter one, the researcher setout to make postulation […]

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Impact of Public Expenditure on Economic Growth

Impact of Public Expenditure on Economic Growth in Nigeria (2000-2015):  (A Study of Federal Ministry of Works) ABSTRACT This study is an attempt to assess the Impact of Public Expenditure on Economic Growth in Nigeria and to ascertain whether there is a relationship between Gross Domestic Product (GDP) and government expenditure in Nigeria. It covers […]

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Impact of Marketing Research in a Business Organization

Impact of Marketing Research in a Business Organization  (A Study of Innoson Plastic, Enugu) ABSTRACT This project: “Impact of Marketing Research in a Business Organization: A study of Innoson Plastics, Enugu” attempted to discover how relevant marketing research is to business organization. Based on this, the objective of the study was to evaluate how marketing […]

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Information and Communication Technology (ICT) in Fraud Detection

The Role of Information and Communication Technology (ICT), in Fraud Detection in Nigerian Banks. (A Case Study of First Bank of Nigeria Enugu)   ABSTRACT This research work aims at determining the role of information and communication technology in detecting fraud in the Nigerian banking system. The banking institution which has integrity and trust as […]

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Chamber of Commerce in Organizing International Trade Fair in Nigeria

The Impact of Chamber of Commerce in Organizing International Trade Fair in Nigeria (A Study of Enugu State) Abstract This work is on the impact of chamber of commerce and industry on the organization of international trade fair in Nigeria. A study of Enugu state. Basically, the study was undertaken to find out whether the […]

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Pricing Strategies on the Buying Behaviour

The Impact of Pricing Strategies on the Buying Behaviour of Abuja Consumers ABSTRACT This Research Project sets out to assess the impact of THE IMPACT OF PRICING STRATEGIES ON THE BUYING BEHAVIOUR OF ABUJA CONSUMERS. As a result, the research project had the following study objectives: to examine the effect of pricing strategy on Abuja […]

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Communication Gap -Effect on Goal Accomplishment

The Effect of Communication Gap on Goal Accomplishment CHAPTER ONE INTRODUCTION 1.1 Background of the Study Our society is a dynamic place, the society where technological innovation and quick changes or decision making are needed, which must be made and implemented. This process requires communication. In fact, without proper an effective communication, each individual or […]

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Effect of Integrated Marketing Communications (IMC) on the Company’s Sales Perfomance

The Effect of Integrated Marketing Communications (IMC) on the Company’s Sales Perfomance. A Study of Nigerian Breweries Plc 9th Mile Enugu State             Abstract This research is on “The effects of Integrated Marketing Communication (IMC) to the companys sales perfomance. Integrated marketing communication plays a vital role by providing the company different types of promotional tool put […]

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